Peter is the Co-Founder, CEO and Creative Director of Lúgh Studio, Inc., a Brooklyn-based graphic design firm. For the last 20 years, the firm has been working with clients ranging from Fortune 100 companies to start‑ups.

Passionate about communication, Peter believes good graphic designers are translators, they translate their clients message visually. It’s all about the message and the user. He speaks Swedish (fluently), German and is conversant in Spanish. He studied French, Russian and currently Italian. He lives in Brooklyn with his bad-ass schnauzer, Diego.